Course curriculum

  • 1
    Instructions for this course
    • Welcome to "Customer Journey Mapping through a CX Lens"
  • 2
    The Hourglass (AICEDS OSLA)
    • Overview FREE PREVIEW
    • Awareness
    • Interest
    • Consideration
    • Evaluation
    • Decision
    • Sale
    • Onboarding
    • Support
    • Loyalty
    • Advocacy
    • Recap
  • 3
    Bonus Chapter: Applying the Hourglass to Tiny CX
    • Watch this space