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Introduction to CX

• What does CX mean to you?
• 1.1 Introduction to Course
• 1.2 The Benefits of CX
• 1.3 Defining "Customer Experience"
• 1.4 Defining "CX Design"
• 1.5 Unpacking Economic Distinctions
• 1.6 Recap of Unit
• HOMEWORK \\ 1.7 Turning a Fertiliser Brand into an Experience
• HOMEWORK \\ 1.8 Discussion of Answers
• Feedback